Strategic Objectives 2026
Strategic Objectives
Approved qualitative goals to maximize sustainable impact, solidify governance, and excel in serving pilgrims.
1. Maximizing the Endowment’s Developmental Impact
Through sustainable initiatives that enrich human lives, support health, secure essentials, and serve the community.
2. Serving the Guests of Allah (Pilgrims)
Through specialized high-impact programs in the Two Holy Mosques, Miqats, and Hajj and Umrah seasons.
3. Empowering the Most Vulnerable Groups
Improving their quality of life through well-structured and impactful charitable programs.
4. Fostering Value and Educational Awareness
Supporting purposeful initiatives, activities, and knowledge-building endeavors.
5. Anchoring Governance, Transparency, and Innovation
In endowment administration to enhance institutional efficiency, patron trust, and impact.
6. Achieving Financial Sustainability
Growing endowment resources and diversifying revenue sources to guarantee enduring charity across generations.
7. Diversifying Endowment Disbursement Channels and Priorities
Addressing genuine societal needs and maximizing social benefit.